Social Ad units – harness the power of credible comments about your brand!

So, I am very excited to share these samples of our social ad units with you. This is a new initiative that we are excited to launch as we think it leverages two of Viewpoints greatest assets – the first being our ability to get your message in front of high purchase intent, in-market consumers. The second is the power of the amazing things that our community is already saying about your brand.

If you think about broad reach advertising as well as word of mouth (WOM) marketing, they each have different pros and cons.

On one hand – people see advertising all over the place and in the process, they become aware of new products and services. If the ad campaigns are at all successful, the consumers will learn a little bit more about the unique proposition of that brand. However, marketers are always grappling with the low level of trust that some people have in mass advertising.

On the other hand – a person might get a recommendation from a co-worker about a new product or brand that sounds interesting. While that person's opinion is very credible and persuasive, in the passing conversation, specific product details or where to find more information might get left out.

Our social ad units provide the best of both scenarios.

We serve them up as a road-blocked unit – one unit is your regular branding and response-oriented banner while the other unit is one that we design. It highlights your product/brand's star rating, provides a few sound bites from positive reviews, and provides a link back to let consumers read all reviews on the product or brand that you are advertising.

There is a ton of research on the benefits of consumer reviews and their impact on improving conversion rates on retail websites and in store.  We think there is huge value in leveraging this credibility even sooner, in your advertising campaigns.

Example of Community comments running side by side 300x250 ad unit:

 

PS - I wish I had the mad skills of our designers – my feeble attempts at mocks ups are nothing compared to their work. Thanks Vytas!!