« October 2008 | Main | January 2009 »

2 posts from December 2008

December 29, 2008

We’re Hiring!

Are you our next star Account Executive? I hope so because we are ready for you NOW!

If you have online ad sales experience and are looking to make a fresh start in 2009, here's a fantastic opportunity for you to join an exciting social media start up in Chicago. Take a look at the job description and if you are a match (note the highlighted qualification, alas this is a requirement), I'd love to hear from you. Reach me at: kim@viewpoints.com

Job summary

We are looking for an Advertising Sales professional to join our team to help connect marketers with our audience through branding and sponsorship programs as well as innovative Social Advertising Packages that help create social buzz around our clients' brands.

Job responsibilities

  • The Account Executive is responsible for building relationships with advertisers and advertising agencies.
  • Your sales territory will be national, and largely unrestricted.
  • You will prospect, present, negotiate and close sales. 
  • Post sale, you will maintain relationships with your clients and handle anything that comes up along the way.
  • In this role, you will sell premium CPM banner and sponsorship campaigns online and in email.
  • Additionally, you will creatively design, present, and sell customized "Social Influencer" packages that leverage the vibrant Viewpoints audience to get consumers to interact with clients' brands.  Custom packages may include sampling, polling, surveys, review syndication and more.
 

Job qualifications

You have an interest and passion for social media and believe that the way companies interact with their customers is fundamentally changing.  You regularly use social media websites and applications such as Facebook, LinkedIn, Twitter, del.ic.ous, digg, etc.  You enjoy the environment and excitement of a start-up, the security of a well-funded organization with an experienced management team, and want to be part of a company with a mission and values you can believe in.  Specifically:

  • You have two-five years experience selling online media.
  • You have an existing network of contacts that you can leverage to hit the ground running.
  • You enjoy working with a team, but are largely self-directed, self-motivated, and self-sufficient.
  • You are very comfortable working in an environment where everyone pitches in and does whatever it takes to get the job done. 

 

Salary and benefits

This is a full time position; base + commission will be paid commensurate with experience. In addition, we offer a benefits package including Health and Dental insurance, 401k, vacation plan, and eligibility to participate in the company bonus plan.

December 09, 2008

Death of Web 2.0 may be overstated

Although headlines like "Death of Web 2.0" get people like me to click through to read articles, the more moderate tone of the closing paragraph in Peter's Schwartz' article in the Huffington Post gave me the most food for thought -

The lesson is clear. Social information and communication requires targeted aim, meaningful purpose, and self-correcting standards of quality. Universal social networks such as Facebook, almost by definition, cannot maintain this focus. For this reason, they cannot survive in their current form.


While I'm not convinced that the demise of Facebook is coming anytime soon, I absolutely agree with Schwartz' comment on the value provided by social networks organized around a purpose.   This is one of our mantra's here at Viewpoints...we collect reviews and social comments/interactions on products and services and organize them systematically to provide tangible benefits to other users.  

Social networks produce a WEALTH of information, but I often wonder at how useful that info is.  While I have frequently updated my FB status expressing my delight (or disgust) as various parts of my home renovation project were completed - honestly, how informative was that to anyone else updating their kitchen?  In contrast, my review on Viewpoints about using Blanco's square sinks in my kitchen has the potential to provide a ton more value to someone considering a similar endeavor because there is a clear purpose on Viewpoints - helping people make smarter purchase decisions.

So while I completely agree with parts of Peter Schwartz's opinion, I still don't think facebook has to worry.  In MY informal survey of friends of mostly 30 something friends, we'd all pay $50 or more to keep our facebook accounts.