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2 posts from May 2009

May 19, 2009

The new IAB Social Media Ad Unit Best Practices


Social Media Ad Standards -

May 05, 2009

Hiring an Online Advertising Operations Manager

Are you looking for a new opportunity in online advertising? Do you have a passion for online communities and live on Facebook, LinkedIn, Twitter? If so, here's a fantastic opportunity for you to join an exciting social media start up in Chicago. Take a look at the job description and if you are a fit, we'd love to hear from you!

About Us

Viewpoints Network is a media and technology company whose mission is to create online communities that tap into the power of personal experiences to help consumers make smarter decisions. The Viewpoints Technology Platform powers the company's flagship website, Viewpoints.com as well as partners such as MySears.com. In the two years since its launch, Viewpoints.com has grown into a leading destination site for consumer ratings and reviews and quickly established itself as a go-to resource for consumers actively looking for information before making a purchase decision.

We are looking for an Advertising Operations Manager to join our team to help us set up, manage and optimize online campaigns, while also providing overall Account Management support for our advertising clients as well as our publishing partners. This is an ideal position for someone with some experience in ad ops and who is looking to take a next step into a role where they can easily manage trafficking responsibilities while also growing and developing their Account Management skills. This is a full time position with salary commensurate with experience, bonus potential, and full benefits.

Qualifications

  • At least 2 years of relevant experience working in online ad operations for a publisher, network, or ad agency.
  • Thorough understanding of online ad campaign metrics and analysis including; CPM, CPC, and CPA.
  • Ability to compile and analyze performance data and metrics; strong knowledge of MS Excel including pivot tables.
  • Familiarity with rich media tags, basic understanding of Java Script and basic HTML.​
  • Significant familiarity working with any of the major ad serving solutions (DART, GAM, Atlas, 24/7 etc. – although GAM is preferred). Also experience working with third party ad serving programs, including behavioral targeting and rich media vendors (Eyeblaster, Pointroll, etc) is required.
  • Solid verbal and written communication skills, organization skills, and excellent time management skills
  • Experience communicating with internal sales and technology teams as well as external clients and ad agencies.
  • Strong multi-tasker; comfortable working in an environment where everyone pitches in and does whatever it takes to get the job done.

Duties and Responsibilities

  • Monitor online campaign delivery, develop and implement strategies to improve campaign performance, increase revenue and meet advertiser objectives.
  • Monitor and look for ways to improve email campaign delivery and performance.
  • Communicate with internal departments regarding advertising inventory, availability forecasting, campaign performance, and sell-thru reporting.
  • Supply management team with monthly projections, delivery reports, and end of the month reporting.
  • Help develop and communicate creative specs, policies and requirements for ad products and programs. 
  • Support creative/technical and targeting related inquiries by customers and partners.
  • Collaborate with product and sales teams to refine new programs and products, and provide expertise regarding ads placements, targeting and revenue optimization.
  • Serve as the key liaison between internal sales and tech groups to make sure client programs are successfully executed – which includes managing the entire process from setting client expectations surrounding timing and deliverability, to working with community managers and technical team to recruit recipients, to scheduling emails, mailing out samples, coordinating with designers, and compiling end of campaign reports and analysis.

Interested?

Please send resume and compelling cover letter to: kim@viewpoints.com