Media Kit

The word is out – advertising to in-market shoppers works!

Summer has been a BUSY time here at Viewpoints! Well, I guess the small exception would be my two week journey to Africa and Italy (awesome, btw – I give it 5 stars, see pics posted on my Viewpoints profile page). But ever since I got back we've been in nonstop mode…and the reason? Advertisers are starting to realize the extraordinary value in targeting consumers as they read product reviews prior to making a purchase decision.

As an example – say I was in market to buy a new Washing Machine and I was looking for some info on Whirlpool brand washers. Logically, I would very likely head over to Google (or maybe Bing now??) and I might type in "Whirlpool Washing Machine reviews" because I care about what other people are saying before committing to this big purchase. After all, according to 2008 Forrester report, 75% of web buyers who use customer ratings say that Appliance reviews are very to extremely valuable.

If I did this, my google results would likely show something like this:

 

And when I click on the Viewpoints link, I arrive here, on a page full of consumer reviews of Whirlpool products AND targeted advertising from Whirlpool featuring current promotions available to shoppers right now.

Targeted? Check.

Relevant? Check.

User in right mindset for advertising messages? You bet.

Effective? Very.

Advertising & Partnership Opportunities with Viewpoints

Viewpoints Network is a social technology and media company helping consumers make smarter purchase decisions. We build communities by motivating “social influencers” to share their insights and experiences through written reviews, blogs, how-to guides and participating in forums and contributing and voting on new product and service ideas. We then organize their contributions to help other in-market consumers make better, more informed decisions about the products they buy and the brands they choose. Viewpoints Technology Platform powers Viewpoints.com and branded communities like MySears.com.

We'd love to talk to you about exciting partnership opportunities, and invite you to explore our blog to find out more the latest happenings at Viewpoints.

Kraft dishes up tasty treats for the Viewpoints community

Kraft recently completed a Social Influencer campaign on Viewpoints to generate awareness about two new flavors of Philadelphia Cream Cheese. The aim was to create consumer reviews and word of mouth, while also changing the perception that cream cheese is only a product for breakfast.

The net result? A whopping 800+ reviews written (averaging 4.35 stars out of 5!), tons of word of mouth, and legions of new converts who think Philadelphia Spinach Artichoke and Tomato Basil cream cheese is just perfect on crackers for an afternoon snack!

Snippets of some of the great reviews created in the program are featured below. A key benefit of the Social Influencer program is the ability to use customer testimonials in follow up media campaigns and on brand sites. Viewpoints generated reviews were featured on CookingwithKraft.com - adding the credibility of consumer generated reviews to brand messaging and helping drive downloads of a coupon offer.

Viewpoints was psyched to partner with our neighbors in Chicago – Upshot – to execute this campaign.

 

View full review on Viewpoints

View full review on Viewpoints

View full review on Viewpoints