Kraft dishes up tasty treats for the Viewpoints community

Kraft recently completed a Social Influencer campaign on Viewpoints to generate awareness about two new flavors of Philadelphia Cream Cheese. The aim was to create consumer reviews and word of mouth, while also changing the perception that cream cheese is only a product for breakfast.

The net result? A whopping 800+ reviews written (averaging 4.35 stars out of 5!), tons of word of mouth, and legions of new converts who think Philadelphia Spinach Artichoke and Tomato Basil cream cheese is just perfect on crackers for an afternoon snack!

Snippets of some of the great reviews created in the program are featured below. A key benefit of the Social Influencer program is the ability to use customer testimonials in follow up media campaigns and on brand sites. Viewpoints generated reviews were featured on CookingwithKraft.com - adding the credibility of consumer generated reviews to brand messaging and helping drive downloads of a coupon offer.

Viewpoints was psyched to partner with our neighbors in Chicago – Upshot – to execute this campaign.

 

View full review on Viewpoints

View full review on Viewpoints

View full review on Viewpoints