The word is out – advertising to in-market shoppers works!

Summer has been a BUSY time here at Viewpoints! Well, I guess the small exception would be my two week journey to Africa and Italy (awesome, btw – I give it 5 stars, see pics posted on my Viewpoints profile page). But ever since I got back we've been in nonstop mode…and the reason? Advertisers are starting to realize the extraordinary value in targeting consumers as they read product reviews prior to making a purchase decision.

As an example – say I was in market to buy a new Washing Machine and I was looking for some info on Whirlpool brand washers. Logically, I would very likely head over to Google (or maybe Bing now??) and I might type in "Whirlpool Washing Machine reviews" because I care about what other people are saying before committing to this big purchase. After all, according to 2008 Forrester report, 75% of web buyers who use customer ratings say that Appliance reviews are very to extremely valuable.

If I did this, my google results would likely show something like this:

 

And when I click on the Viewpoints link, I arrive here, on a page full of consumer reviews of Whirlpool products AND targeted advertising from Whirlpool featuring current promotions available to shoppers right now.

Targeted? Check.

Relevant? Check.

User in right mindset for advertising messages? You bet.

Effective? Very.