Channels & Targeting

Place your message in the right context for in-market buyers while they conduct research and make buying decisions. Viewpoints organizes product reviews into detailed categories and subcategories to help researching buyers quickly find information about the products they’re interested in most.

Highly trafficked categories and subcategories include:

• Baby & Family: car seats, strollers, baby formula
• Computers & Electronics: laptops, printers, cell phones, televisions
• Health & Beauty: skin care, makeup, weight loss, vitamins
• Home & Garden: home appliances, kitchen appliances, mattresses
• And, 300 more product subcategories across these and other categories.

In addition to contextual channels, Viewpoints offers extraordinarily granular targeting capabilities, including:

• Online targeting at the category, sub-category, and specific brand levels.
• Online targeting based on “I Am” profile tags featuring insightful personal descriptions chosen by consumers.
• Email targeting at the category level and demographic and lifestyle levels.
• Geo-targeting at multiple levels (Country, Region, Metro, City) as well as browser based targeting.
• Custom targeting, including custom social ad units featuring genuine reviews, which run next to standard display units.