Site - Demographics

The Viewpoints audience is comprised primarily of in-market buyers who are actively researching products for their homes and families online. The Viewpoints core user is part of a highly coveted demographic: women, age 25-54, who shop online, have children, and own their own homes.

How in-market buyers experience Viewpoints:

   

Demographic Highlights of the Viewpoints Audience:

*Source: Quantcast, July 2009