CIMA Oct 16

We're attending this CIMA event next Thursday.   The event caught our eye by asking questions like, "Is Social Networking advertising a waste of Marketers’ money?” Social Networking is the new poster child but is it sustainable in a society that has short attention spans, is multi-tasking, and seeks immediate stimulation. Should advertisers chase the latest trend or focus in other areas?

My two cents...first, don't just chase a trend for the sake of it. Second, be aware that consumers are absolutely talking about your product or brand in online social communities, and finally, YES, there are thoughtful, enormously valuable ways to engage consumers on social networking sites.  Just be aware that truly successful campaigns take more effort than just buying banners.

Hopefully we'll see you next Thursday!