Site - Specs

Online Advertising Specs

Ad Units
	looping	max file size	expandable	3rd party ad served
Leaderboard — 728x90
	Yes, unlimited	Standard 30kb Flash 40kb	yes, up to 728x270 (must expand down)	Yes
Medium Rectangle — 300x250
	Yes, unlimited	Standard 30kb Flash 40kb	yes, up to 560x300 (must expand left)	Yes
Wide Skyscraper — 160x600
	Yes, unlimited	Standard 30kb Flash 40kb	yes, up to 380x600 (must expand right)	Yes
Category Sponsor — 88x31 (runs with "Category Sponsored by" text)
	Static	10kb	No	Site Served
Review Sponsor — 88x31 (runs with "Reviews Sponsored by" text)
	Static	10kb	No	Site Served
Email Sponsorship — 400x120
	Static	30kb	No	Site Served
Stand-Alone Email — HTML Max table width 550px
	Static	ALL images combined 150kb; no single image above 50kb	No	Site Served

Viewpoints.com accepts the following Rich Media formats:

• Flash
• Eyeblaster
• PointRoll
• Unicast
• DART Motif

Additional Notes:

• All locally served ads require a SWF, FLA, GIF/JPG and click-through URL.
• Rich Media may have 100k secondary load file size.
• Audio must be user initiated and also must include a visible mute button.

Additional Solo Email Requirements:

• Max table width is 550 pixels.
• Body background image or color must be white; colored tables are allowed.
• E-mail from line provided by Viewpoints.com
• Offer for the TEXT and HTML e-mail creatives must be the same.
• Subject line 55 characters max including spaces. Acceptance of subject line provided by advertiser is subject to legal/editorial review.
• NO - CSS (Cascading Style Sheets), Javascript, Java, frames, ActiveX, image maps, background images, iframes, open-rate gifs, or dynamic HTML. No Meta tags.
• Suppression lists must be 5 days before date of scheduled broadcast.

Trafficking:

• 3 business days required to test all standard ad units.
• 5 business days required test all rich media file types.
• 5 business days required for all email assets

Trafficking questions:

Contact:  traffic [at] viewpoints.com